W2 Case Discussion

Consist of at least 300 words

Discussion Questions

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 How did the Coca-Cola Company try to bridge the gap between people’s real selves and their ideal selves with Coke Life?
Coke Life was did not sell well and was discontinued in 2017. What went wrong? Can older companies reinvent themselves with newer products like Coke Life? Name a company that succeeded by doing so and one that did not.


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