Strategic Marketing Discussion
Write a 1 page paper on the following question below?
Business Markets Buyer Behaviors: Let’s discuss the potential purchase of a corporate jet: a Cessna corporate jet in fact. Please review Cessna’s site and answer the following questions.
1. Which buying center influences are likely to have the strongest influences on a company’s purchase of a new aircraft?
2. How can Cessna incorporate the influence of these factors in its marketing planning?
3. At what stage in the buying decision process is the web site targeted? Explain your response.
4. Compare and contrast this site with the site for imaging equipment marketed by General Electric. Which site serves the purchasing process better?