Strategic Content Marketing Objective

What is Pampers’ marketing objective?

Fine at least 1 objective for each: 
· Owned Media
– Strategy – Website
   -Tactics: Optimize homepage to focus on new gift guides 
· Earned Media
· Paid Media 
· User-generated Media
· & Find The Measurement Metrics 

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Here are some sources to help what each media means, and what Content Marketing is

44 Must Read Resources on Content Marketing ( 
 Content Audit: The Step-by-Step Guide for the Ultimate Strategy ( 
The template is attached to the document.


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