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According to Jim Collins, the Apple story (Ch. 4, pp. 91- 95) is a terrific example of “Empirical Creativity”: the combination of Creativity and Discipline. Apple (since the return of Jobs in 1997) also has a demonstrated history of firing bullets, then cannonballs.For this week’s post, please explain your understanding of the concepts of “Empirical Creativity” and “Firing bullets, then cannonballs.” After you have provided an explanation, respond to Collins’ use of Apple as a good example of this philosophy. Can you think of any other companies that seem to have followed this business model?

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