Marketing Strategies- IMP
Submit a one to two pages article summary on The Samsung Group. Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It includes many affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.
You should start with searching for an article and then complete your article summary by going through following 3 steps:
Step (1) is to find an article. Your article must come from a reputable source. Among many reputable sources for you to look for Samsung articles, one of them could be a weekly magazine The Economist. The following two articles are examples of this well-known company:
The Economist, January 15, 2005, pp. 64–66; Moon Ihlwan, “Samsung’s Rise in Digital TV”
The Economist, February 9, 2008, p. 71; Cliff Edwards, “Samsung: Rethinking the Printer Business”
Step (2) is to introduce the following four pieces of information in the first paragraph of your article summary so that readers would know what to expect:
source origin (i.e., The Economist),
Issue or date of that article published (i.e., January 15, 2005),
author name (i.e., Moon Ihlwan),
article title (i.e., “Samsung’s Rise in Digital TV)
Step (3) is to reference your article at the end of your article summary; either providing a link to that article or providing that article as an attachment to your article summary. Your instructor will read your article before grading your article summary.