Market Segmentation and Consumer Relationship Management

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Deliverable Length:  3 pages excluding cover, abstract, and reference pages
Research a local health care facility or organization that has chosen a niche market to target, and address the following: 

Introduce the organization, and identify the overall population it serves.
Define a niche market and what makes it so. What is the niche market for this facility?
Explain the segmentation strategy implemented by this organization.
Explain how the organization adapts its marketing programs to address that target.
Do you feel that this approach is or has been effective? What tools did you use to make that decision?
What would you have done differently? 

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Explain how marketing results are gathered and assessed for healthcare organizations

Assess the cost of various marketing methods used by healthcare organizations and the potential return on investment

Plan a marketing strategy for a healthcare organization that increases market awareness in a target market
NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years. 


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