Creating a Culture of Innovation and Creativity Afton

Week 3 Assignment – Creating a Culture of Innovation and Creativity
Overview
Creativity and innovation are essential to an organization’s success, and both should be infused into every aspect of a business. Companies with creative and innovative employees keep up with industry changes and have a competitive advantage. Human Resources (HR) can help to foster a workplace’s culture.
For this assignment, assume the role of HR Manager. The HR Director has asked you to define the ideal qualities of the employees and leadership for cultivating a culture of creativity and innovation. Your findings will be used to develop training and development for new and/or existing employees and leaders.
Instructions
Choose one of the following:

Option 1: Imagine you are creating a new and innovative company in the travel or retail industry.
Option 2: Use a company you are interested in from the travel or retail industry.

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Write a 3–5 page paper in which you:

Identify which option you chose and indicate the products and/or services the company provides.
Describe the ideal qualities of a leader who inspires a culture of creativity and innovation.
Describe the steps a leader may take to be a contributor to a culture of creativity and innovation.
Identify two important leadership qualities of an individual aspiring to be a leader.
Describe barriers to fostering a culture of creativity and innovation from a leadership and employee perspective.
Discuss ways that the leadership may coach and support employees with overcoming the barriers.

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