Ashland MBA507 Chapter 7 Assessment

• Question
1
1 out of 1 points

What
does out-rotation involve?

• Question
2
1 out of 1 points

Which
of the following refers to developing new products and cultivating new markets?

• Question
3
1 out of 1 points

What is
a guarantee?

• Question
4
1 out of 1 points

Which
of the following refers to the elapsed time between product definition and
product availability?

• Question
5
0 out of 1 points

When
evaluating risks in the idea screening phase, if a firm is found to lack the
necessary resources or expertise, it should:

• Question
6
1 out of 1 points

What is
the main goal of a test market?

• Question
7
1 out of 1 points

_____
is a method of creating and managing the project teams, where groups in
different areas of the company simultaneously work on the project.

• Question
8
0 out of 1 points

Which
of the following stages of new product development process involves expanding
viable ideas into full product concepts?

• Question
9
1 out of 1 points

_____
refers to a method used for creating and managing the project team, where a
project team can work in relative privacy away from the rest of the
organization.

• Question
10
1 out of 1 points

Establishing
progress goals that facilitate the “proceed” or “do not proceed” decisions
regarding continuation of projects is an integral part of managing the _____
risk of new product development.

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